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Advertising Excellence triggers the ingenuity of the products involved and the services offered. This is something that is made to boost professional morale and encourage buyers and the consumers to look out for the best. So how can a company achieve this type of excellence, by simply putting brain twister and a humorous touch over a piece of white cloth.

With this type of advertising, one company can achieve the benefit of persuasion. This persuasion tends to make the people believe what their product had gloriously attained and how their product connotes superiority over the others. Of course, that’s one of the main goal, but upon the sight of this ad, one can clearly see the creativity and comic relevance of it. Thus, maintaining the excellence in the advertising scene.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of “brand image” and “brand loyalty”. For these purposes, advertisements sometimes embed their persuasive message with factual information.

It’s always best to cling to the safest competition possible and try to tell the public what a product have and can mostly do.

Kevin Carter’s Pulitzer Prize winning photo taken in 1994 during the Sudane famine. The picture depicts a famine stricken child being stalked by a vulture. The child is crawling towards a United Nations food camp, located a kilometer away.

On 27 July 1994 Carter drove to the Braamfonteinspruit river, near the Field and Study Centre, an area where he used to play as a child, and took his own life by taping one end of a hose to his pickup truck’s exhaust pipe and running the other end to the passenger-side window. He died of carbon monoxide poisoning at the age of 33. Portions of Carter’s suicide note read:

“I am depressed … without phone … money for rent … money for child support … money for debts … money!!! … I am haunted by the vivid memories of killings and corpses and anger and pain … of starving or wounded children, of trigger-happy madmen, often police, of killer executioners…I have gone to join Ken if I am that lucky.”